When communicating to your customers through signage, try to ensure that the wording is positive rather than negative. Focus on the behaviour you want.
For example; instead of “Do not touch” you could have a sign that says “Please ask for assistance” or an even more fun “For your safety, we are happy to help you investigate this item further.”
Nobody likes being told what they can and can’t do and I can’t think of anyone that likes hearing the word NO. So, you really should avoid using it with your customers.
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Do you have inventory that is over a year old? It could actually be costing you money. It does so by taking up space that profitable product could be using and by requiring regular movement.
Sometimes, as a shop owner, it can be difficult to let go of merchandise because we know how much it has cost and how much work we have put into selling it already. Unfortunately, the time comes where that merchandise starts costing us money. The general rule of thumb is that merchandise shouldn't hang around your store for more than a year, so you need to consider clearing out aged inventory to make room for newer, more profitable items.
How is it costing us money?
Aged inventory takes up space and ties up inventory dollars that could otherwise be spent on new, more profitable merchandise. It can also add clutter to the store or space, inhibiting sales of new product. Once you consider that, consider also how many times you've paid someone to move that product or moved it yourself. Not only is their time worth money, but so is yours! What could you have been doing to make the store money instead of moving aged merchandise?
Okay, that's great, but what are some solutions to this problem?
Remix, repackage, reintroduce, or repurpose items before having a clearance sale. Need to know more? Sign up to receive the Flourishing Retailers Tip, sent directly to your inbox, and receive answers plus a special bonus tip this week! All you have to do to sign up is click here!
I first found Fixtures Close Up on Pinterest and now I look forward to my daily fixtures emails, so I asked Tony Kadysewski if I could share some of my favourites with you. He generously agreed, so here they are in no particular order.
Also... These are just the favorites I found, there are so many more gems all over the Fixtures Close Up blog. You can find everything from big box retail solutions to high end boutique solutions, so set aside some time to go digging!
This is a great DIY project for your store! Be sure to merchandise any unique configurations neatly to really maximize impact.
What a great industrial look for menswear! If you're not handy, though, be sure to get help from someone who is.
What a fun fixture to put together yourself and it wouldn't even be overly expensive!
What a fun display! This could be done anywhere in-store, just be sure it's a feature area. It could also be a fun backdrop in a simple window with a mannequin.
Okay, ordinary pegboard usually isn't the go-to material when we think of visual merchandising, but here it is looking good for menswear! This is pegboard done right.
Do you really want to make something feel special? Put it in a bell jar!
Ahhhh... Doesn't it just make sense?
I've loved this fixture from the first time I saw it and it makes a great DIY project for items sold in bulk!
Ahhhh... A good colour flow just makes my heart happy...
Add on selling at its best! They say visual merchandising is the silent sales person for a reason...
Do you have more favourites? Link to them in the comments section below and don't forget to follow the links to the actual articles from Fixtures Close Up. There, you'll find more info and additional photos!
Have questions for Melissa? Check us out on facebook, twitter, Pinterest, or contact us here.
Pay attention to how customers shop for certain items. Do they request items by colour, end use, theme, or purpose? Merchandise those items accordingly.
For example, most customers would search for a greeting card first based on purpose (such as birthday, anniversary, wedding, etc.) and all other types of merchandising would be secondary. If you merchandise greeting cards by purpose, you may notice a bump in sales.
Candles, however, are often purchased by colour before anything else. By merchandising your candles in colour groups, you may see an uplift in sales.
Observe how your customers request items; "Do you have any birthday cards?" or "What do you have in the way of red candles?" Watch how they peruse and browse. The idea is to make their shopping experience as easy and barrier free as possible; your help should be a bonus, not a requirement.
Avoid scattering key items around the store as they can lose their impact and clutter the space. Grouping merchandise makes it stronger.
I know, it can be so tempting... and sometimes you worry that if you don't have something in a few places, your customers will miss it! The truth is if you have one here, one over there, one in the back of the store, and one at the front, customers are even more likely to miss it.
Creating a strong presentation with emphasis on key items ensures that they will have impact and be visible to customers as they are passing by.
I hear a lot of people say that it works in their store; that their customers are different. If that's you, just try grouping a key item and making it the focal point of a display for a few weeks. You may find that it works even better for you.
Well, here in Edmonton, Canada, the snow is finally starting to melt (again) and we may begin to get our hopes up about spring (maybe). While nothing is blooming outside, spring is in full swing indoors and I thought I'd provide a little bit of spring inspiration to get your displays blooming!
These photographs are from a variety of years past, so you'll se several different qualities and while some have seen the likes of Instagram, others have not. I just wanted to pull out some of my favourites for you to enjoy!
Well, here at Flourish, we've been busy bringing spring to Edmonton (indoors, not out, we're not miracle workers). Since we've been so busy, we've let the tip of the week slide, so this week you get two tips!
When setting up a trade show or craft booth, a little planning can go a long way. Take the time to lay it out first, before set up day.
You don't need to be a pro at drafting in order to create a quick and easy trade show booth floor plan. You can use simple graph paper or a table with squares in excel in order to create a simplified floor plan.
Aisles should always have enough room to allow people to pass comfortably. The last thing you want is for a customer to feel crowded or claustrophobic.
Try to ensure at least three feet of space in aisle areas. Customers need room for strollers, wheelchairs, walkers, bags, packages, and to pass one another! If you can spare even more than three feet, go for it! If you absolutely must, two and half feet is the absolute bare minimum.
What happens if you don't follow this rule? Well, you'll not only see frustrated and even angry customers, but also likely lose sales.
Need help planning a layout or opening up your aisles? Get in touch with us today!
When purchasing for your store, make sure you have a plan. This could include a financial plan, merchandising plan, theme plan and so-on.
Another thing to think about before choosing your product is the physical space in your store. What merchandising are you planning for the next few months? Are there any specific stories or themes? What holidays and events are coming up? What exciting things are on your marketing calendar?
Good luck and happy selling... and buying!
Have you got questions for Melissa? Check us out on facebook, twitter, Pinterest, or contact us here.
Last night, while watching the Grammys, I was thinking about how music inspires us, lifts us up while we're down, and comforts us in times of need. That's when I realized I should do this blog post that I've been considering for a long time!
This is just part one, I'm sure I will think of many more as time goes on. In the meantime, here are 5 songs I consider to be very inspiring to us business starters! Plus, one bonus! Be sure to scroll all the way to the end, I've saved the best for last.
5. Journey - Don't Stop Believing
This one's a classic and you'll hear it lots! Sorry, no official video to be found.
4. Bon Jovi - It's My Life
Okay, I realize I look like a total geek right now, but this one really gets ya pumped up!
3. Alicia Keys - Girl on Fire
This one's for all the great, strong women entrepreneurs out there.
2. Marty Casey & the Lovehammers - Casualty
This is a great pick-me-up song. I love it. Sorry, couldn't find an official video.
Last, but not least...
1. Incubus - Drive
This is one of my all-time favourites. This song always keeps me going and picks me up when I need it! Enjoy!
Now, here's a bonus one! It gets a little personal, so it didn't quite make my business cut, but it's definitely a good one and Fun. was recognized quite a bit at the Grammys last night.
Fun. - Carry On
I hope you enjoy and I'd love to see some of your favourites in the comments section!
Take all the posters, stickers, and homemade signage off of your windows so that customers can see into the store or your displays.
Sometimes it might seem like those signs and stickers bring people in the door, but are they properly representing your brand? Do they contribute to the look and feel of your facade? They can lower a customer's percieved value of your store and the product you sell, so make sure that they're up for a reason if you're going to keep them there!
If you really want to keep your signs and stickers up, consider designating one specific area where they're allowed to go and keeping them to that area. Then, be sure to remove them when they're old or tattered!
Have you got questions for Melissa? Check us out on facebook, twitter, Pinterest, or contact us here.
Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.