When communicating to your customers through signage, try to ensure that the wording is positive rather than negative. Focus on the behaviour you want.
For example; instead of “Do not touch” you could have a sign that says “Please ask for assistance” or an even more fun “For your safety, we are happy to help you investigate this item further.”
Nobody likes being told what they can and can’t do and I can’t think of anyone that likes hearing the word NO. So, you really should avoid using it with your customers.
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Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.