Avoid scattering key items around the store as they can lose their impact and clutter the space. Grouping merchandise makes it stronger.
I know, it can be so tempting... and sometimes you worry that if you don't have something in a few places, your customers will miss it! The truth is if you have one here, one over there, one in the back of the store, and one at the front, customers are even more likely to miss it.
Creating a strong presentation with emphasis on key items ensures that they will have impact and be visible to customers as they are passing by.
I hear a lot of people say that it works in their store; that their customers are different. If that's you, just try grouping a key item and making it the focal point of a display for a few weeks. You may find that it works even better for you.
Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.