Visual merchandising isn't just about selling more. It’s about inspiring the customer, giving them ideas, making them feel good, and making their lives easier.
Proper visual merchandising really is done for the customer, with the customer in mind and that’s the only way it can be truly effective.
We create displays in order to give customers a whole look, show them trends, and to create a feeling around the merchandise. We’re making their time shopping so much easier by pulling everything together for them, so be sure to layer the look right up to show options and make sure the merchandise is nearby and easy to pick up.
We’re inspiring customers to make their home an oasis, wardrobe beautiful, and gifts incredible. Placing ad-on items nearby helps them to round out their purchase and pull together the perfect package.
Keep the customer in mind when you’re merchandising your store. Remember how you’re helping them every time you set up a new display and you will be successful. After all, they’re why you’re doing what you’re doing, right?
It’s time to start formulating a plan to execute your holiday visual merchandising! Don’t forget to book your helpers to make sure they’ll all be there.
Want some visual merchandising help in your store? Contact us today!
Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.