Well, here at Flourish, we've been busy bringing spring to Edmonton (indoors, not out, we're not miracle workers). Since we've been so busy, we've let the tip of the week slide, so this week you get two tips!
When setting up a trade show or craft booth, a little planning can go a long way. Take the time to lay it out first, before set up day.
You don't need to be a pro at drafting in order to create a quick and easy trade show booth floor plan. You can use simple graph paper or a table with squares in excel in order to create a simplified floor plan.
Aisles should always have enough room to allow people to pass comfortably. The last thing you want is for a customer to feel crowded or claustrophobic.
Try to ensure at least three feet of space in aisle areas. Customers need room for strollers, wheelchairs, walkers, bags, packages, and to pass one another! If you can spare even more than three feet, go for it! If you absolutely must, two and half feet is the absolute bare minimum.
What happens if you don't follow this rule? Well, you'll not only see frustrated and even angry customers, but also likely lose sales.
Need help planning a layout or opening up your aisles? Get in touch with us today!
Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.