When communicating to your customers through signage, try to ensure that the wording is positive rather than negative. Focus on the behaviour you want.
For example; instead of “Do not touch” you could have a sign that says “Please ask for assistance” or an even more fun “For your safety, we are happy to help you investigate this item further.”
Nobody likes being told what they can and can’t do and I can’t think of anyone that likes hearing the word NO. So, you really should avoid using it with your customers.
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Take all the posters, stickers, and homemade signage off of your windows so that customers can see into the store or your displays.
Sometimes it might seem like those signs and stickers bring people in the door, but are they properly representing your brand? Do they contribute to the look and feel of your facade? They can lower a customer's percieved value of your store and the product you sell, so make sure that they're up for a reason if you're going to keep them there!
If you really want to keep your signs and stickers up, consider designating one specific area where they're allowed to go and keeping them to that area. Then, be sure to remove them when they're old or tattered!
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Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.