Valentine’s Day is just a couple of weeks away. It’s a great time for a fun DIY! Here are Pinterest props I’ve been drooling over - including their How-To links!
Make it as big or as small as you want, this DIY String Heart would look great in any Valentine’s Day window display or vignette. Play around with colours and materials. Tailor it to your own needs.
Simple. Light weight. Versatile.
Suspend it in just about any display. Use either a low temperature glue gun or pins to be able to change out the flowers if you ever tire of them.
My tips: Cover the foam heart in fabric to add a bit of visual lust from the side.
Want a full window display? Make a few of these gorgeous Hanging Flower Hearts to fully accent your store’s windows.
Imagine a bunch of these garlands strung up around mannequins in a Valentine’s Day window display! :)
Make a couple extra to decorate the cash desk, bringing the love inside and tying it all together.
My tips: Check your local craft store, as the link to their felt balls seems to be broken.
Want to add a bit of flair? Consider using a different material – perhaps some cute craft pompoms!
Versatile and reusable, this heart made with chicken wire on a frame is your answer to different window displays throughout the year.
My Tip: Make a frame with mitered corner joints for a more polished look.
I love a nice, full backdrop, and this one is super fun!
It’s been floating around Pinterest for a few years now - it gives you big bang for your buck. The fringe could be prepared at home to save some time.
In need of a quick decoration? This one’s a classic. Use these paper heart chains as an accent or fill a window with them.
My Tips: Use coloured staples to blend in with the paper. Also, use a variety of colours - or take it up a notch with pretty scrapbooking paper. The possibilities are endless!
For those of us in the northern hemisphere, Valentine’s Day is a winter celebration, so twigs are appropriate!
This simple DIY can be done on any scale. For a full-sized window display with mannequins, consider using dry brush, curly willow, or tall twigs - from a local hardware or craft store - and an oversized vase.
Okay, I know... We’re all getting tired of paper flowers, but this paper rose flower had to be included in my list.
It’s very well done, provides great instructions, with a professional finish. For Valentine’s Day, I think it’s okay to do one more paper flower craft.
Thanks for dropping by! If you have any personal favourites, feel free to add them in the comments (with appropriate credit to the creator). If you have any questions about Valentine’s Day displays or need some help creating your own, get in touch with us today!
Happy Valentine's Day! Here are our latest window displays.
Would you like professional window displays to draw traffic into your store? Contact us today!
Summer can be a tough season in retail. Your customers are out enjoying the sun, enjoying some travelling, enjoying summer activities with their families and friends.
Don’t panic! All is not lost.
Craftily using displays, events, community involvement, and extra customer care are a few things you can do to promote your business and boost those summer sales.
Summer is a great time to start clearing out old merchandise; start clearing out winter & spring merchandise before fall arrivals, which usually begin arriving in August, to stimulate otherwise slow July revenues. Be sure to group similar items or items within the same promotion and sign them properly so customers feel compelled to buy!
Make Some Phone Calls
Make a quick call to keep your best (and most profitable) customers up-to-date on what’s happening in-store. Keeping the call friendly, invite your trusted customers to your events, tell them about your sale, or update them on future arrivals. Let your customers know they are important to you. Enjoy the chat!
Keep Customers (and pets) Refreshed
Who wouldn’t enjoy a cool, refreshing beverage on a hot summer shopping day? Offer your customers a glass of cold water – perhaps infused with lemon, lime, or cucumber. Don’t forget a bowl of water for visiting pets! Comfortable, happy shoppers are more likely to stick around longer and spend a few extra dollars.
Team Up With Others
There’s a good chance others in your area are also feeling a lull in business. Chat them up and see what you can accomplish together! You could all chip in to take out an ad or get together for a large community event. Together, you can come up with ideas to take advantage of what might already be happening in the community, too. Business is easier when you’re working as a team.
Get Involved in the Community
What events might be taking place nearby this summer? Sponsor charity or non-profit events happening in your community that might appeal to your target market. Attend these same events armed with business cards or brochures for some good old-fashioned networking!
Although, summer time can be tough for any entrepreneur, don’t forget the resources at your fingertips and to make use of the extra time that a lull in business can provide. Use the time for getting ahead on blog posts (scheduling them to post according to your editorial schedule), tweaking your website, doing guest article posts, or adding to your social media reach. The sky is the limit!
Looking for more info, articles, and interaction? Follow us on facebook, twitter, and Pinterest, too! Not enough? Get in touch with Flourish today to ensure your store is the most engaging it can be.
It’s not too early to begin showing off your spring merchandise! If you have it in stock, get it out where customers can see it.
Right now, your main focus may be Valentines Day or sale merchandise, but that doesn't mean you have to hide spring! Customers will be excited to see something new, fresh, and promising of warmer weather, so get it out of the back room or storage. It doesn't have to be in the most prominent spot just yet.
Need help with spring displays? Check us out on facebook, twitter, Pinterest, or get in touch with us today!
Valentines Day may not be for every retailer as it doesn't always apply to your offering. But, that doesn't mean that you have to sit it out completely.
If you don’t have a Valentines display, try pulling together a few things by the till. If you don’t have Valentines merchandise, be creative to take advantage of the season!
Valentines is a fun holiday during the drags of winter, so be creative and pull together existing merchandise in your store with a simple sign for those who might be looking for a gift or decoration!
If you're really unsure of what to pull together, consider the colour of the merchandise and the holiday.
Have questions for Melissa? Check us out on facebook, twitter, Pinterest, or get in touch with us today!
I thought it would be fun to include some blog posts about creating props, so I've been waiting for a great prop project to blog about!
There's no sense in beating around the bush, so here it is... The Twisted Tissue Paper Lollipops tutorial!
These Lollipops were created for a tree in Festival of Trees Edmonton (for the University Hospital Foundation), but could be used in a window display, candy shop, or for a party! All you need to do is use your imagination... and get comfortable in front of the TV while you twist the tissue paper for them.
Start by cutting your paper plates to the desired size. It helps to at least cut the lip off the edge, allowing the plate to flatten a bit.
Then begin twisting your tissue, one sheet at a time. Plan which colours you want for each pop and twist according to how many you think you'll need. It's faster and easier to twist first and glue later.
Next, it's time to get ready for glue, so remember to protect your surface before adhering the tissue. Twist the pieces together and begin by gluing in the center of your plate.
Rotate and twist around the glued down center, gluing every inch or so. I used hot glue which adheres quickly, but beware: hot glue burns! It's actually really tough not to burn yourself when working with hot glue and tissue paper. I'd love to hear other adhesive suggestions in the comments section below, just note that double sided tape didn't work very well and I don't recommend it.
Keep twisting and rolling your tissue around (twist sections together and adhere with a dot of glue when you need to attach a new piece) until you reach the end. Once you've filled your paper plate completely, finish it off with a dot of glue and trim the end.
Now you're ready for what comes next! Some might want to leave them like this, others may want to just add cellophane, and I went all the way and added a stick and cello. This gave them the traditional lollipop look and created some stability so that I could wire them to the tree. It all depends on what you're planning for their end use.
I attached the chopsticks to the backs simply by breaking them apart and adhering them with electrical tape in white as you see below.
Wrapping them in cellophane is easy, just cut a piece large enough, wrap, and twist around the stick. Then tie a ribbon around it!
I used curling ribbon to tie first and trimmed it down so that it would be easy to cover up. I did this so that I didn't have to worry about making it pretty, I just needed to think about getting it tight. Pretty comes next.
Next, I trimmed the cellophane at the bottom by giving it small snips and then tearing pieces off. Last, but not least, tie it with a pretty ribbon!
If I was going to use it somehwere where the stick could be seen, I would have painted the chopsticks white or purchased white dowels, but since the stick would be mostly hidden, a bare chopstick worked! Boy am I glad I saved them... Sometimes hoarding pays off I guess, wink wink!
Use your imagination for colour combinations and lollipop applications! Mine were in this tree (below), but yours could be used anywhere! Just plan for an hour per lolli... That's how long it took me, anyway. If you have any suggestions for adhesives or speeding up the process, I'd love to hear them. I'm always open to suggestion! Otherwise, enjoy your new tissue paper lollipops!
This week’s tip of the week was about reminding your customers of important dates approaching in a relevant display. This creates a sense of urgency and gets customers in a frame of mind where they will begin to consider everything that they’ll need for that approaching date.
For example, a simple sign that reads “Mother’s Day is May 13th” on a display of ideal Mother’s Day gifts will get the customer thinking “What do I need for then?” and “What can I pick up here?” It not only gets them looking through the gifts for the perfect one for Mom, but also has them consider other items that could be in-store that would apply!
Do ensure that the sign is professional, simple, easy to read, and attractive and that it is displayed in a sign holder or a pretty frame (whichever is consistent with your usual signage). Some might prefer to give customers a gentle reminder that a holiday is approaching by having the merchandise tell them, such as the photo below. Just make sure everyone working at the store knows the date for inquiring customers!
Remember, by doing this you’re not only increasing sales, but also doing a service to your customers! Sometimes we need a reminder to not leave things until the last minute. And… in the case of our example date, Moms probably appreciate it, too!
This week’s Flourish Tip was all about looking to large chain retailers to find out when to display seasonal merchandise.
Think of every holiday or end of season as a big expiry date looming over the merchandise. After that date passes, the merchandise is no longer profitable to you. You either need to sell it at a large discount or pay someone to pack it up and then have it take up storage space which you are also paying for! Not to mention, it eats up inventory dollars for that holiday or season during the next go-around!
With that being said, earlier is often better when it comes to seasonal merchandise and your profits. Obviously, this is within reason, as you don’t want to have Christmas merchandise in your store in July or Valentines merchandise hanging around in December, but you want to make sure that you’re giving your merchandise ample opportunity to sell before it’s “expiry date”.
This is where large chains come in handy! They have the research and experience behind them and it’s worth checking them out for a cue as to when to put out yours! Visit a nearby mall for stores with similar offerings to your store and make notes about when merchandise is going out!
Here are some guidelines that will help you in the next few months. If you have fall merchandise, it should be out for customers to view starting in August. Even when the weather appears nice, people are thinking ahead to upcoming seasons and many want the newest and latest buys! Christmas related merchandise should go out by November 1st. If you are a retailer that doesn’t sell much Halloween related product, then once Canadian Thanksgiving is over, it’s your time to get Christmas in place! Yes, many customers will comment that it’s early, remind them that it’s only a couple of months away! And many will balance those customers out and start purchasing gotta-have-it items right away.
If you’re still not sure when to get things out, hire an expert! And remember; adjust your ordering according to when merchandise needs to be in-store after your reconnaissance mission to the mall. You’ll be happy you did!
Happy Selling! Need help creating amazing seasonal displays? Call or email us today!
Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.