Through my travels and Pinterest scanning this past week, my eye has been drawn how retailers are using their vertical space. Chances are your walls are tall enough that customers can’t reach everything; making use of this extra space can have quite an impact on your store’s overall look and feel.
Your Flourish Tip:
Use the vertical space in your store to deliver a brand message, through graphics, props, or merchandise displays reflecting what can be found nearby.
Empty, unused space above your fixtures can give your retail space the unfortunate appearance of looking empty, low in stock, or simply unfinished. Sadly, customers can’t reach this space or any merchandise stored within it, so what do we do?
Use graphics driving your brand or image – specifically lifestyle-oriented images showing customers how happy they will be while using the product. Take a look the next time you’re shopping in a mall to see how corporate retailers have used their graphics.
The area above your fixtures can also be used for additional merchandise displays, such as bust forms dressed in garments found below or a vignette containing interesting combinations of merchandise stored nearby.
Probably one of the most interesting uses of the high-up space I’ve seen is to display props that relate to the merchandise: This way you have an interesting display but aren’t using salable inventory.
What can you do to make your vertical space more interesting? (I would love to see your opinions or ideas in the comments section below.)
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Well, here at Flourish, we've been busy bringing spring to Edmonton (indoors, not out, we're not miracle workers). Since we've been so busy, we've let the tip of the week slide, so this week you get two tips!
When setting up a trade show or craft booth, a little planning can go a long way. Take the time to lay it out first, before set up day.
You don't need to be a pro at drafting in order to create a quick and easy trade show booth floor plan. You can use simple graph paper or a table with squares in excel in order to create a simplified floor plan.
Aisles should always have enough room to allow people to pass comfortably. The last thing you want is for a customer to feel crowded or claustrophobic.
Try to ensure at least three feet of space in aisle areas. Customers need room for strollers, wheelchairs, walkers, bags, packages, and to pass one another! If you can spare even more than three feet, go for it! If you absolutely must, two and half feet is the absolute bare minimum.
What happens if you don't follow this rule? Well, you'll not only see frustrated and even angry customers, but also likely lose sales.
Need help planning a layout or opening up your aisles? Get in touch with us today!
Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.