Sometimes in retail, we think we can do it all, but we often need to rely on our team members to help us out with all sorts of tasks, including tidying the store and basic visual merchandising.
By making a basic standards outline, each team member will be easily guided for the daily tidying up and maintaining of those standards. This basic guide will also help when new stock arrives and for restocking displays when they have sold down.
Sometimes, what’s obvious to us isn't obvious to others. A merchandising guide allows you to return from vacation or other absence without walking into a disaster. Also, with a standards guide, team members won’t waste time undoing and redoing each other’s work.
Your merchandising standards guide can be as simple or as complex as you want it to be. Need help making one? Contact Flourish Today! Follow us on facebook, twitter, and Pinterest, too!
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A little while ago, I was flattered to be invited as a panelist to the Capital Ideas event (for the Edmonton Journal) called "How Do I Design a Great Customer Experience?" along with Kirsten Proulx and Jason Suriano! It was an awesome experience and so much fun, so I wanted to share some of the key takeaways with you, my readers!
What's the most important thing you've learned about designing a customer experience?
Examples of a great customer experience
Dealing with "problematic customers"
Applying lessons from past to present
How do you motivate your sales staff?
The "treasure hunt" method of shopping
Measuring the effectiveness of your customer experience tactics
The takeaway - What others had to say
Want to see more? Have a look at some event photos on the Capital Ideas flickr page! You can also read all of the tweets associated with #CapitalIdeas on the Storify page! Would you like to hear more from Capital ideas and the panelists on Twitter? Follow @CapitalIdeasYEG @FlourishDesignM @Henrys_PFT and @jasonsuriano by clicking on their links!
I was fortunate enough to attend the WiRN (Women in Retailing Network) breakfast lecture yesterday morning with speaker Gemma Giovanazzo. The topic was the customer experience and how do we inspire our staff to deliver the best in customer service every time?
Gemma is the customer experience manager for Ford of Canada and spoke with lots of experience on how big business develops and ensures the customer experience.
After the lecture was over, I and the two lovely women at my table discussed how employee engagement can translate to small business. In my experience as a store manager, here is what I can share on employee engagement.
There are lots of big expensive steps to employee engagement and lots of large companies invest millions of dollars into ensuring it happens. That’s not always necessary. As a store owner and manager, follow these six steps and the result will likely be happy employees who treat the customers as beautifully as you treat them.
Big thanks for Kendall and Kristi for their great company and conversation yesterday!
Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.