Valentine’s Day is just a couple of weeks away. It’s a great time for a fun DIY! Here are Pinterest props I’ve been drooling over - including their How-To links!
Make it as big or as small as you want, this DIY String Heart would look great in any Valentine’s Day window display or vignette. Play around with colours and materials. Tailor it to your own needs.
Simple. Light weight. Versatile.
Suspend it in just about any display. Use either a low temperature glue gun or pins to be able to change out the flowers if you ever tire of them.
My tips: Cover the foam heart in fabric to add a bit of visual lust from the side.
Want a full window display? Make a few of these gorgeous Hanging Flower Hearts to fully accent your store’s windows.
Imagine a bunch of these garlands strung up around mannequins in a Valentine’s Day window display! :)
Make a couple extra to decorate the cash desk, bringing the love inside and tying it all together.
My tips: Check your local craft store, as the link to their felt balls seems to be broken.
Want to add a bit of flair? Consider using a different material – perhaps some cute craft pompoms!
Versatile and reusable, this heart made with chicken wire on a frame is your answer to different window displays throughout the year.
My Tip: Make a frame with mitered corner joints for a more polished look.
I love a nice, full backdrop, and this one is super fun!
It’s been floating around Pinterest for a few years now - it gives you big bang for your buck. The fringe could be prepared at home to save some time.
In need of a quick decoration? This one’s a classic. Use these paper heart chains as an accent or fill a window with them.
My Tips: Use coloured staples to blend in with the paper. Also, use a variety of colours - or take it up a notch with pretty scrapbooking paper. The possibilities are endless!
For those of us in the northern hemisphere, Valentine’s Day is a winter celebration, so twigs are appropriate!
This simple DIY can be done on any scale. For a full-sized window display with mannequins, consider using dry brush, curly willow, or tall twigs - from a local hardware or craft store - and an oversized vase.
Okay, I know... We’re all getting tired of paper flowers, but this paper rose flower had to be included in my list.
It’s very well done, provides great instructions, with a professional finish. For Valentine’s Day, I think it’s okay to do one more paper flower craft.
Thanks for dropping by! If you have any personal favourites, feel free to add them in the comments (with appropriate credit to the creator). If you have any questions about Valentine’s Day displays or need some help creating your own, get in touch with us today!
Happy Valentine's Day! Here are our latest window displays.
Would you like professional window displays to draw traffic into your store? Contact us today!
Up here in Canada, we're going nuts waiting for spring weather to come...
Just to make sure you're in the mood and ready, here's a link to last year's spring inspiration as well as a few more photos. Let's get the creative juices flowing!
If you'd like a professional touch added to your displays, contact us today!
Through my travels and Pinterest scanning this past week, my eye has been drawn how retailers are using their vertical space. Chances are your walls are tall enough that customers can’t reach everything; making use of this extra space can have quite an impact on your store’s overall look and feel.
Your Flourish Tip:
Use the vertical space in your store to deliver a brand message, through graphics, props, or merchandise displays reflecting what can be found nearby.
Empty, unused space above your fixtures can give your retail space the unfortunate appearance of looking empty, low in stock, or simply unfinished. Sadly, customers can’t reach this space or any merchandise stored within it, so what do we do?
Use graphics driving your brand or image – specifically lifestyle-oriented images showing customers how happy they will be while using the product. Take a look the next time you’re shopping in a mall to see how corporate retailers have used their graphics.
The area above your fixtures can also be used for additional merchandise displays, such as bust forms dressed in garments found below or a vignette containing interesting combinations of merchandise stored nearby.
Probably one of the most interesting uses of the high-up space I’ve seen is to display props that relate to the merchandise: This way you have an interesting display but aren’t using salable inventory.
What can you do to make your vertical space more interesting? (I would love to see your opinions or ideas in the comments section below.)
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Well retail friends... Its that time again!
In order to compete with our large corporate counterparts the displays should have or should be going up! So, better late than never, here are a few Flourish photos to get those creative juices flowing!
Visual merchandising isn't just about selling more. It’s about inspiring the customer, giving them ideas, making them feel good, and making their lives easier.
Proper visual merchandising really is done for the customer, with the customer in mind and that’s the only way it can be truly effective.
We create displays in order to give customers a whole look, show them trends, and to create a feeling around the merchandise. We’re making their time shopping so much easier by pulling everything together for them, so be sure to layer the look right up to show options and make sure the merchandise is nearby and easy to pick up.
We’re inspiring customers to make their home an oasis, wardrobe beautiful, and gifts incredible. Placing ad-on items nearby helps them to round out their purchase and pull together the perfect package.
Keep the customer in mind when you’re merchandising your store. Remember how you’re helping them every time you set up a new display and you will be successful. After all, they’re why you’re doing what you’re doing, right?
It’s time to start formulating a plan to execute your holiday visual merchandising! Don’t forget to book your helpers to make sure they’ll all be there.
Want some visual merchandising help in your store? Contact us today!
Well, back to school is upon us... Kids are grumbling, parents are rejoicing, and everyone is looking for fresh fall merchandise and exciting fall displays! Now is the time evoke that crisp fall feeling with crunchy leaves and cozy knits in your store.
If you haven't set your fall displays up yet and are looking for inspiration, here's some of mine. Enjoy!
Do you have inventory that is over a year old? It could actually be costing you money. It does so by taking up space that profitable product could be using and by requiring regular movement.
Sometimes, as a shop owner, it can be difficult to let go of merchandise because we know how much it has cost and how much work we have put into selling it already. Unfortunately, the time comes where that merchandise starts costing us money. The general rule of thumb is that merchandise shouldn't hang around your store for more than a year, so you need to consider clearing out aged inventory to make room for newer, more profitable items.
How is it costing us money?
Aged inventory takes up space and ties up inventory dollars that could otherwise be spent on new, more profitable merchandise. It can also add clutter to the store or space, inhibiting sales of new product. Once you consider that, consider also how many times you've paid someone to move that product or moved it yourself. Not only is their time worth money, but so is yours! What could you have been doing to make the store money instead of moving aged merchandise?
Okay, that's great, but what are some solutions to this problem?
Remix, repackage, reintroduce, or repurpose items before having a clearance sale. Need to know more? Sign up to receive the Flourishing Retailers Tip, sent directly to your inbox, and receive answers plus a special bonus tip this week! All you have to do to sign up is click here!
I first found Fixtures Close Up on Pinterest and now I look forward to my daily fixtures emails, so I asked Tony Kadysewski if I could share some of my favourites with you. He generously agreed, so here they are in no particular order.
Also... These are just the favorites I found, there are so many more gems all over the Fixtures Close Up blog. You can find everything from big box retail solutions to high end boutique solutions, so set aside some time to go digging!
This is a great DIY project for your store! Be sure to merchandise any unique configurations neatly to really maximize impact.
What a great industrial look for menswear! If you're not handy, though, be sure to get help from someone who is.
What a fun fixture to put together yourself and it wouldn't even be overly expensive!
What a fun display! This could be done anywhere in-store, just be sure it's a feature area. It could also be a fun backdrop in a simple window with a mannequin.
Okay, ordinary pegboard usually isn't the go-to material when we think of visual merchandising, but here it is looking good for menswear! This is pegboard done right.
Do you really want to make something feel special? Put it in a bell jar!
Ahhhh... Doesn't it just make sense?
I've loved this fixture from the first time I saw it and it makes a great DIY project for items sold in bulk!
Ahhhh... A good colour flow just makes my heart happy...
Add on selling at its best! They say visual merchandising is the silent sales person for a reason...
Do you have more favourites? Link to them in the comments section below and don't forget to follow the links to the actual articles from Fixtures Close Up. There, you'll find more info and additional photos!
Have questions for Melissa? Check us out on facebook, twitter, Pinterest, or contact us here.
Avoid scattering key items around the store as they can lose their impact and clutter the space. Grouping merchandise makes it stronger.
I know, it can be so tempting... and sometimes you worry that if you don't have something in a few places, your customers will miss it! The truth is if you have one here, one over there, one in the back of the store, and one at the front, customers are even more likely to miss it.
Creating a strong presentation with emphasis on key items ensures that they will have impact and be visible to customers as they are passing by.
I hear a lot of people say that it works in their store; that their customers are different. If that's you, just try grouping a key item and making it the focal point of a display for a few weeks. You may find that it works even better for you.
Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.