I first found Fixtures Close Up on Pinterest and now I look forward to my daily fixtures emails, so I asked Tony Kadysewski if I could share some of my favourites with you. He generously agreed, so here they are in no particular order.
Also... These are just the favorites I found, there are so many more gems all over the Fixtures Close Up blog. You can find everything from big box retail solutions to high end boutique solutions, so set aside some time to go digging!
This is a great DIY project for your store! Be sure to merchandise any unique configurations neatly to really maximize impact.
What a great industrial look for menswear! If you're not handy, though, be sure to get help from someone who is.
What a fun fixture to put together yourself and it wouldn't even be overly expensive!
What a fun display! This could be done anywhere in-store, just be sure it's a feature area. It could also be a fun backdrop in a simple window with a mannequin.
Okay, ordinary pegboard usually isn't the go-to material when we think of visual merchandising, but here it is looking good for menswear! This is pegboard done right.
Do you really want to make something feel special? Put it in a bell jar!
Ahhhh... Doesn't it just make sense?
I've loved this fixture from the first time I saw it and it makes a great DIY project for items sold in bulk!
Ahhhh... A good colour flow just makes my heart happy...
Add on selling at its best! They say visual merchandising is the silent sales person for a reason...
Do you have more favourites? Link to them in the comments section below and don't forget to follow the links to the actual articles from Fixtures Close Up. There, you'll find more info and additional photos!
Have questions for Melissa? Check us out on facebook, twitter, Pinterest, or contact us here.
Pay attention to how customers shop for certain items. Do they request items by colour, end use, theme, or purpose? Merchandise those items accordingly.
For example, most customers would search for a greeting card first based on purpose (such as birthday, anniversary, wedding, etc.) and all other types of merchandising would be secondary. If you merchandise greeting cards by purpose, you may notice a bump in sales.
Candles, however, are often purchased by colour before anything else. By merchandising your candles in colour groups, you may see an uplift in sales.
Observe how your customers request items; "Do you have any birthday cards?" or "What do you have in the way of red candles?" Watch how they peruse and browse. The idea is to make their shopping experience as easy and barrier free as possible; your help should be a bonus, not a requirement.
Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.