I was fortunate enough to attend the WiRN (Women in Retailing Network) breakfast lecture yesterday morning with speaker Gemma Giovanazzo. The topic was the customer experience and how do we inspire our staff to deliver the best in customer service every time?
Gemma is the customer experience manager for Ford of Canada and spoke with lots of experience on how big business develops and ensures the customer experience.
After the lecture was over, I and the two lovely women at my table discussed how employee engagement can translate to small business. In my experience as a store manager, here is what I can share on employee engagement.
There are lots of big expensive steps to employee engagement and lots of large companies invest millions of dollars into ensuring it happens. That’s not always necessary. As a store owner and manager, follow these six steps and the result will likely be happy employees who treat the customers as beautifully as you treat them.
Big thanks for Kendall and Kristi for their great company and conversation yesterday!
Melissa Mainville is the owner and operator of Flourish Design & Merchandising. She has a passion for retail and tons of experience in the industry. Learn more here.